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My Business Supports My Life — Not the Other Way Around
There’s a seasonality to how I show up for myself and my work. What my routines look like may ebb and flow as life and business shift, but one thing remains constant: my business will always support my life, not the other way around.
Cait Finn
Oct 162 min read


Why “Just Work Harder” Won’t Scale Your Business
We’ve all heard it. You’ve probably even said it to yourself:
“If I want to grow this business, I just need to put in more hours. Push harder. Work more.”
Wrong.
Cait Finn
Sep 182 min read


The #1 Mistake Early-Stage Business Owners Make When Trying to Scale
One of the biggest mistakes I see early-stage business owners make when they’re ready to grow is piecing together everyone else’s free advice.
Cait Finn
Sep 111 min read


Why a Signature Suite is the Key to Sustainable Growth
One of the biggest shifts I’ve made in my business, and that I guide so many of my clients through, is creating a signature suite of offers.
It creates clarity. It creates consistency. And honestly, it creates freedom.
Cait Finn
Aug 282 min read


Why You’re Stuck at $5k Months (and How to Get Unstuck)
Do you know what it feels like to have your next clients already lined up?
Not just hoping they’ll show up… but knowing.
Cait Finn
Aug 222 min read


You Don’t Have to Choose Between Success and Joy
Let’s talk about something I’ve struggled with (and that so many of my clients bring into our work together):
The false belief that we have to choose.
That it’s either success or joy. Focus or fun. Structure or spontaneity.
It’s the voice that says: “If you want to be successful, you need to put your head down and hustle now. Rest and fun can come later.”
Cait Finn
Aug 72 min read


Building Confidence and Self-Trust on the Road to 10K Months
If you’re dreaming of consistent 10K months, but your confidence feels a little wobbly, I want you to hear this loud and clear:
“Without you, our energy, your leadership, your vision…nothing happens in your business”
Cait Finn
Jul 312 min read


The Real Reason I Can “Do It All” (Without Burning Out Again)
I’ve been getting a version of the same question a lot lately:
“How do you do it all?”
Especially in the summer, when I’m sharing updates about pottery classes, archery, spontaneous travel, time at the pool with my daughter, adventures in the garden, and all the magic that happens in a slower, more playful season of life.
Cait Finn
Jul 243 min read


You Have the Vision. Now What?
One of the most common things I hear in clarity calls lately is this:
“I know where I want to go. I see this big, beautiful vision… but I have no idea HOW to get there.”
And here’s what I want to say to you if that’s you:
The fact that you’re asking how is huge. It means you’re no longer frozen. It means something inside of you is ready to move.
Cait Finn
Jul 103 min read


How to Find Your Creativity Again As A Busy, Tired Business Owner
If you’ve been there—stuck in survival mode, moving through grief, navigating a season of burnout or busyness—you know how hard it is to feel creative when your energy is at zero.
Cait Finn
Jun 262 min read


What If Scaling Doesn’t Feel Aligned Right Now?
We’re often taught that success in business = more, more, more.
More money.More clients.More revenue.More visibility.
Cait Finn
Jun 192 min read


How to avoid (or get out of) burnout in your business?
Educators, therapists, coaches, caregivers, high achievers… we’re out here doing meaningful work. And because it matters so much, we pour everything into it. We give, we hustle, we serve.
Cait Finn
Jun 93 min read


Leading When You Feel Lost
A question that comes up often in my work is:
"How do I lead when I feel so lost?"
Or, its cousin:
"How can I put this offer out into the world when I’m still struggling with the same thing myself?"
Cait Finn
Jun 43 min read


How to Find Joy When You're Drowning in Your To-Do List
If you’ve ever found yourself saying, “I don’t even have time to think about joy right now”. You are NOT alone. I hear this from my clients all the time, especially when they’re in that intense season of feeling stuck, overwhelmed, or like they’re just trying to stay afloat.
Cait Finn
May 282 min read


How to Set Boundaries Without Guilt (Even If You’re a People Pleaser)
One of the most common questions I hear from clients—especially the high achievers, educators, and caregivers I work with—is this: “How...
Cait Finn
May 213 min read
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