thoughts &
notes

This year has been a both/and year for me. My highest revenue year in business… and also one of the hardest seasons I’ve ever walked through.

I recently recorded something around one of my favorite topics and if you’ve been in my world for a while, you already know what that is: leadership.

The reality of running a business, leading a team, or building something with heart is this: You need clarity and confidence in that clarity.

I see this pattern over and over again. When one area of life is thriving, especially your business, another often starts to feel extra heavy.

There’s a seasonality to how I show up for myself and my work. What my routines look like may ebb and flow as life and business shift, but one thing remains constant: my business will always support my life, not the other way around.

We’ve all heard it. You’ve probably even said it to yourself: “If I want to grow this business, I just need to put in more hours. Push harder. Work more.” Wrong.

One of the biggest mistakes I see early-stage business owners make when they’re ready to grow is piecing together everyone else’s free advice.

When all the things are coming at us and we’re feeling overwhelmed, our nervous system takes the hit. We get dysregulated, or maybe we never learned how to regulate in the first place.

One of the biggest shifts I’ve made in my business, and that I guide so many of my clients through, is creating a signature suite of offers. It creates clarity. It creates consistency. And honestly, it creates freedom.

Do you know what it feels like to have your next clients already lined up? Not just hoping they’ll show up… but knowing.

Do you know what it feels like to have your next clients already lined up? Not just hoping they’ll show up… but knowing.

Let’s talk about something I’ve struggled with (and that so many of my clients bring into our work together): The false belief that we have to choose. That it’s either success or joy. Focus or fun. Structure or spontaneity. It’s the voice that says: “If you want to be successful, you need to put your head down and hustle now. Rest and fun can come later.”

If you’re dreaming of consistent 10K months, but your confidence feels a little wobbly, I want you to hear this loud and clear: “Without you, our energy, your leadership, your vision…nothing happens in your business”

I’ve been getting a version of the same question a lot lately: “How do you do it all?” Especially in the summer, when I’m sharing updates about pottery classes, archery, spontaneous travel, time at the pool with my daughter, adventures in the garden, and all the magic that happens in a slower, more playful season of life.

One of the most common things I hear in clarity calls lately is this: “I know where I want to go. I see this big, beautiful vision… but I have no idea HOW to get there.” And here’s what I want to say to you if that’s you: The fact that you’re asking how is huge. It means you’re no longer frozen. It means something inside of you is ready to move.

“Is it really okay to slow down when I want to grow my business?”

If you’ve been there—stuck in survival mode, moving through grief, navigating a season of burnout or busyness—you know how hard it is to feel creative when your energy is at zero.

We’re often taught that success in business = more, more, more. More money.More clients.More revenue.More visibility.

Educators, therapists, coaches, caregivers, high achievers… we’re out here doing meaningful work. And because it matters so much, we pour everything into it. We give, we hustle, we serve.

A question that comes up often in my work is: "How do I lead when I feel so lost?"  Or, its cousin:  "How can I put this offer out into the world when I’m still struggling with the same thing myself?"

If you’ve ever found yourself saying, “I don’t even have time to think about joy right now”. You are NOT alone. I hear this from my clients all the time, especially when they’re in that intense season of feeling stuck, overwhelmed, or like they’re just trying to stay afloat. 

Cait shares her journey as the “queen of multi passionateness” and how she’s embracing more clarity around who she supports in her business—specifically, educators and caregivers ready to build bigger, better businesses without burnout.

When Sammiy joined the very first cohort of Permission to Be, she wasn’t looking for a business strategy or a productivity hack. She wasn’t even sure what she needed. What she did know was this: she was drowning.

One of the most common questions I hear from clients—especially the high achievers, educators, and caregivers I work with—is this: “How...

She was opening a nature-based preschool. Designing and constructing an off-grid classroom. Creating space for children to play and thrive in the woods.She poured her whole self into a vision that mattered.

When Laura joined Permission to Be, she was living a version of success that looked beautiful on paper—but felt like burnout behind the scenes.

Cait Finn welcomes Daniel Dodd, owner of TriState Barbell, to discuss the journey of entrepreneurship, growth, and keeping life in balance as a business owner and coach.

Cait dives into her personal journey of taking a break from social media and the insights she gained

Business lessons from my natural shampoo bars - part 2!

In 2019 I decided to no longer use regular shampoo...

As business owners and leaders, we often focus on strategy, scaling, and success—but how often do we focus on ourselves?

Let me paint a picture for you: it’s mid-January, and I’m at my desk, coffee in hand, staring at a to-do list that looks more like a novel.

In business, there’s a constant push and pull between what we think we should  be doing and what our energy and circumstances allow us to...

Business owners, let’s dive into something we often overlook: recognizing and respecting the seasons in both our businesses and our lives.

I shared the first module of a brand-new, free guided experience I’ve created: The Power of Play and Creativity in Business.

It’s a common trap I see new and business owners alike fall into! It comes with the territory of having big goals and being high...

Running a business is like raising kids: no two days (or years) look the same, and just when you think you’ve got it all figured out,...

Whether you’re just starting out or you’ve been in the game for years, understanding the season your business is in is key to thriving.

In today’s episode of The Playful Wise Woman Show, Cait Finn dives into the power of structuring your week with Theme Days!

In this episode, we're diving deep into the balance of work and rest as a business owner. After a rejuvenating morning at a local creative s

Today I'm going to be talking about all things money. I often am sharing wisdom and stories and experiences from my own journey or shared ex

In today's episode, I want to spend a little bit more time giving you some tools on how to take some steps to do this. If you're anything...

Thank you for joining us for episode two of the playful wise woman show. I'm Cait Finn, your host and Playful Wise Woman. I am so excited...

How Prioritizing Yourself Can Transform Your Life, Business, and Relationships

Have you ever felt like your many passions pull you in different directions, making it hard to define your purpose? I know that feeling well

Welcome to episode one of the multi passionate playful wise woman show. I'm Cait Finn, and I am the playful wise woman. If you haven't...

It’s long, hang in with me, I promise it’s good!! Trigger warning: grief, loss, cancer. Sharing some more of my story as I share what’s...

Nourishing an infant is HARD WORK- however you decide to do it. I'm so grateful for our journey so far. We had some struggles at the...

Yesterday I posted in my stories the foraging in our own front yard adventures. Rob and I got outside for half an hour and collected just...

Hopefully my face says it all. DO NOT. I repeat DO NOT listen to the noise out there about PCOS. 🛑 Sure there is a lot we don’t know so...